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Mini MBA: 2. Your Inspiring Personal Brand, Vision, and Goals (L03-2)


Join Module 2 of the J-Global Mini MBA, "Mission and Vision," to enhance your professional identity and strategic foresight. This module is tailored to develop your personal brand and mission, cultivate a growth mindset, and integrate Environmental, Social, and Governance (ESG) goals into a compelling vision for sustainable business practices. Whether you're just beginning or continuing your journey in our flexible five-month Mini-MBA program, this module offers valuable insights and skills applicable to both Japanese and global business environments. (You don't need to study previous modules first)

This is part of a five month Mini-MBA program which you can join anytime, in any order, and includes a mix of learning activities.

Learning Objectives:

2.1 Fostering an Attractive Personal Brand and Corporate Mission (Weeks 1 & 2)

  • Personal Brand Development: Learn to understand and articulate your personal brand and mission, distinguishing yourself in the professional world.

  • Insightful Self-Reflection: Engage in a 360° Survey to gain deep insights into your personal strengths and areas for growth, enhancing your self-awareness.

  • Growth Mindset and Contribution: Build a growth mindset, focusing on leveraging your strengths to contribute effectively to your corporate mission.

2.2 Positive Vision and Sustainability Goals in an ESG-Conscious Organization (Weeks 3 & 4)

  • Visionary Leadership: Develop the skill to create and communicate a compelling and forward-thinking vision for yourself and your organization.

  • ESG Goal Integration: Understand and apply ESG (Environmental, Social, Governance) principles in formulating sustainable business strategies.

  • Stakeholder Engagement: Learn to align ESG sustainability goals among diverse stakeholders, fostering a cohesive and ethical business environment.

By completing this module, you will be well-equipped with the knowledge and skills to excel in both Japanese and international business settings, preparing you for a dynamic and sustainable future in business leadership.

Join the Mini MBA!

Embark on a transformative journey with the J-Global Mini MBA program, where the fusion of Japanese and global management insights empowers you to excel in hybrid organizations, through a comprehensive, bilingual curriculum designed for immediate practical application and success in global roles.


  • Because it explains both Japanese and global leadership and management styles, you can apply your learnings straight away in your own “hybrid” organization.

  • Fully bilingual - so you can join now and learn the concepts even if you speak only Japanese, and learn English communication skills during or after the program.

  • If you want to go overseas for a full MBA, Taking our intercultural bilingual mini-MBA beforehand builds the right mindset and skills to succeed there, and creates practical frameworks and ideas for applying the learnings to a global Japanese organization afterward.

Module 2 Dates: (All Zoom webinars, Japan time)

Language Requirements:

  • This program is delivered bilingually in both Japanese and English to accommodate a diverse range of participants.

How to join

  • You can join this and over 30 other bilingual intercultural programs to develop your global leadership skills for just 5000 yen per month. Click the buttons below to start with a free coaching session to help you plan your goals and a one-month free trial.


What is a Mini-MBA?

A Mini MBA is a smart, low-risk investment delivering surer, more immediate results than a full MBA.

  • Mini MBAs are accelerated, part-time programs — a sprint, not a marathon.

  • Can be completed in a few weeks or months.

  • Costs as little as ¥150,000, compared to up to ¥30 million for a full MBA

  • Hyper-targeted curriculum helps students acquire needed skills at the moment.

  • Provides an expanded network equal to or better than traditional MBA programs.

  • You don’t need to leave your job to get a mini MBA.

What is the J-Global Mini-MBA?

A mini/micro-MBA is becoming popular around the world but it tends to only explain global best practices. Our J-Global intercultural mini MBA explains in a practical way how to adapt and apply those lessons for use in a Japan-based organization. Our program not only teaches the practical skills and mindset necessary for a global workplace but it has been developed in conjunction with experts in the field from Japan’s top universities, so it also includes academic content and advanced study skills that one would ordinarily gain from a full MBA. This program is fully bilingual, and includes an appreciation of Japan’s unique strengths in team-based organizations and how to bridge gaps with global counterparts which focus on individuals,

Do you have concerns such as these?

  • You want to build the strategic mindset and tools to win promotion and bigger global roles

  • You want to learn the principles of global strategy, marketing, sales and organizational design, and how to apply them in Japan.

  • You need to develop key leadership and communication skills to bridge typical cultural gaps.

  • You need to create a new resilient mindset for yourself and your colleagues to deal with constant, stressful unpredictable change.

  • You want to transform your role and your organization’s culture, strategy and processes for global success

  • You are motivated to do an MBA but you are concerned about the costs, time, and lack of work-life balance


J-Global Mini MBA - All program group dates:

(All Zoom webinars, Japan time)

Choose the group (start date/time of day) that suits your schedule, and access other webinar dates freely if your availability changes:

Flexible learning order is possible.

1) You don't have to study from Module 1 to 5 in order. For example, if you start the program in module 2, and catch up with module 1 later.

2) New groups start every few months in the afternoons and evenings, so if you miss any class, you can make it up in a different group ( different time of day, or different time of year.)

Learning webinars are 90-minute interactive lectures and discussions for understanding the topic. Study groups are 60-minute sessions for the members to practice the activities in case studies and related role-plays/simulations.


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